Pureology Strength Cure Best Blond Shampoo

Bring out your best blonde with the Strength Cure Best Blonde Shampoo for all shades of color-treated blonde, highlighted and lightened hair. Created with violet toning properties, this sulfate-free purple shampoo helps tone blonde hair and neutralizes and brightens ashy, brassy tones. Formulated with the Strength Cure Asta Repair, this purple shampoo also strengthens and rebuilds damaged, brittle hair while preventing dryness and further breakage for shiny, moisturized hair. Plus, our exclusive AntiFade Complex protects against heat damage and keeps highlights bright and vibrant while refreshing brassy, yellow tones. Discover the perfect balance of strength and velevty softness for your best blonde yet!

KEY BENEFITS:

• Purple shampoo
• Created with violet toning properties
• Perfect for all shades of color-treated blonde, lightened, or highlighted hair including lifts, highlights and balayages
• Sulfate-Free Shampoo
• 100% Vegan

AQUA / WATER / EAU, COCO-BETAINE, DISODIUM LAURETH SULFOSUCCINATE, SODIUM COCOYL ISETHIONATE, SODIUM LAURYL SULFOACETATE, SODIUM LAUROYL SARCOSINATE, GLYCOL DISTEARATE, SODIUM CHLORIDE, DECYL GLUCOSIDE, POLYQUATERNIUM-10, SODIUM HYDROXIDE, PARFUM / FRAGRANCE, AMODIMETHICONE, PPG-5-CETETH-20, CITRIC ACID, PEG-55 PROPYLENE GLYCOL OLEATE, PROPYLENE GLYCOL, CARBOMER, CI 60730 / ACID VIOLET 43, ACRYLATES/BEHENETH-25 METHACRYLATE COPOLYMER, CAMELINA SATIVA SEED OIL, BUTYLENE GLYCOL, BENZOIC ACID, TOCOPHEROL, OLEA EUROPAEA FRUIT OIL / OLIVE FRUIT OIL, TRIDECETH-6, GLYCERIN, HELIANTHUS ANNUUS SEED EXTRACT / SUNFLOWER SEED EXTRACT, SALICYLIC ACID, MAGNESIUM NITRATE, HYDROLYZED VEGETABLE PROTEIN PG-PROPYL SILANETRIOL, ARGININE, 2-OLEAMIDO-1,3-OCTADECANEDIOL, CETRIMONIUM CHLORIDE, POLY(LINSEED OIL), BENZOPHENONE-4, SODIUM BENZOATE, PHENOXYETHANOL, ORCHIS MASCULA EXTRACT, METHYLCHLOROISOTHIAZOLINONE, HAEMATOCOCCUS PLUVIALIS EXTRACT, MAGNESIUM CHLORIDE, METHYLISOTHIAZOLINONE, CAPRYLIC/CAPRIC TRIGLYCERIDE, POTASSIUM SORBATE

Apply a quarter-sized amount of the purple shampoo to the scalp area of wet hair and lather. Wait 1-15 minutes, (see chart below). Rinse. Repeat if necessary. Follow with Strength Cure Best Blonde Conditioner. In case of contact with eyes, rinse them immediately.
Warm Blondes: Wait 1-3 minutes before rinsing
Neutral Blondes: Wait 3-5 minutes before rinsing
Cool Blondes: Wait 5-15 minutes before rinsing
PureTip: Follow with Strength Cure Superfoods treatment for ultimate soft, touchable hair