The first brand to produce clinical skincare products, Murad entered the skincare market in 1989. Howard Murad, M.D., FAAD, is recognized around the world as a leading visionary for his unmatched scientific innovations. A board-certified dermatologist, trained pharmacist and Associate Clinical Professor of Medicine at the Geffen School of Medicine, UCLA, Dr. Murad has personally treated over 50,000 patients.

For over 30 years, Murad has been committed to developing clinically proven, cruelty-free products that meet the meticulous standards for safety, efficacy and care you'd expect from a doctor. Plus, they're supported by Dr. Murad's industry-first research for the most advanced formulas that don't just consider a symptom or concern, but rather address total skin health. This brand operates on these four pillars: (1) eat your water (ingest liquid in fruits and veggies); (2) awaken your body (through exercise and movement); (3) be kind to your mind (mental health and stress management); and (4) nourish your skin (with science-based skin care). For Murad, skin care is health care and self-care.