Established in 1997, Alterna Haircare has become a hallmark of luxury in the haircare world, revered for its unique blend of science and nature in crafting premium, transformative products. With a foundation deeply rooted in the Science of Skincare for Hair, Alterna offers a range of innovative products that cater to diverse hair needs, from daily maintenance to intensive repair. Renowned for its commitment to pure, naturally derived ingredients, the brand champions professional-grade formulations that promise proven results, all while adhering to sustainable practices. The signature Caviar Anti-Aging collection, celebrated for its use of Caviar Extract and Seasilk, exemplifies Alterna's ethos of combating the signs of aging hair, and restoring its vitality, moisture, and shine.

Alterna Haircare stands out not only for its exceptional product line but also for its dedication to environmental responsibility. Prioritizing eco-certified ingredients and recyclable packaging, Alterna is committed to minimizing its environmental footprint without compromising product quality or efficacy. This blend of luxury, innovation, and sustainability positions Alterna as a transformative force in the haircare industry, offering clients more than just products, but a holistic, environmentally respectful approach to hair health and beauty.