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Craving a shampoo that keeps hair color in & the no-no's out? Keep Me Vivid Shampoo is the next generation SULFATE FREE technology that does it all.
Key Benefits: Next-generation milky high-foam lather
Key Ingredient: Pearl Infusion
Apply to damp hair. Lather. Rinse. Follow with Keep Me Vivid Conditioner. It can be used daily for clean and gentle nourishment.