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It can also be used for concealers or other emollient products. Always tap an eye shadow brush to remove excess product before application, especially if you’ve already applied foundation. While this is the perfect brush for applying shadow to precise eye areas, it’s perfect for applying concealer to the larger areas under the eyes, or to the lid as a primer. Loose pigments in particular require a sticky base that gives them something to adhere to. The base keeps colors intense and prevents fading.