The idea behind jane iredale is to offer a makeup that is good for the skin to help every woman look and feel their best instantly.Jane Iredale is the president and founder of Iredale Mineral Cosmetics, a company she founded in 1994 which brought the mineral makeup line jane iredale to the aesthetic industry. She was the first to supply this industry with a line of makeup that had skin care benefits.Jane's success in reaching women of all ages and nationalities is based on the belief that true makeup artistry comes not from trying to make a face conform to the latest fashion trends, but from enhancing the wearer's natural beauty and, as a result, allowing her personality to shine.

In 1994, jane iredale's Amazing Base, impressed customers, dermatologists and even plastic surgeons for it can conceal, calm and protect the skin. Today, jane iredale expanded its collection from makeup, sunscreens to supplements.Jane has always thought of makeup as an essential part of a woman's sense of well-being and she wanted to make that easy to achieve. That's why her mineral powders are a foundation, powder, concealer and sunscreen all in one, and why every product in the line is multi-functional. Her goal is to make products that look good, feel good and are good for the skin. Products must be easy to apply, as well, so that a woman can be her best in the shortest amount of time.This has had an international resonance. The jane iredale brand is carried throughout Australia and world-wide in more than fifty countries.