With 25 years of expertise in the beauty industry, Alicia Grande discovered the secret to naturally beautiful eyelashes in 2009. A lash enhancing conditioner which she called GrandeLASH-MD. She finally found a powerful product that offered outstanding results and inspired her to create Grande Cosmetics, her own results-driven line of innovative cosmetics, serums, and conditioners. The Grande collection has won 14 awards in the beauty industry and continues to establish itself as an industry and professional favorite for the outstanding results of its products.